Released on: June 11, 2008, 6:46 am

Press Release Author: Debra Gould

Industry: Small Business

Press Release Summary: When many home sellers ask for free home staging estimates,
what they really want is your expertise and advice for free. The brand new Staging
Diva Sales Script will teach home stagers how to avoid getting caught in the 'free
estimate trap' and turn homeowners into home staging customers with one concise
phone conversation.

Press Release Body: (United States) June 11, 2008 - A new resource called the
Staging Diva Sales Script has been created by home staging expert Debra Gould, also
known as the Staging Diva, which will help home stagers avoid bankruptcy and burn
out by not falling into the 'free estimate trap'.

With the dismal state of the real estate market today, desperate homeowners are
scrambling for an edge when the time comes to sell. Many of these individuals are
turning to home stagers to advise them on how to best decorate their homes to stand
out from the others in their community that will be in competition with theirs when
it gets listed.

That line between 'free estimate' and 'free advice' becomes blurry when a home
stager agrees to visit with a home seller to estimate what staging will cost. From
the moment a stager enters the home, they are bombarded with questions; 'What color
should I paint this room?', 'Do you think I should move this furniture to the
basement?', 'Is it okay to leave my dining room as the children's playroom?' While
these questions are very important for any home seller to consider, asking them of a
home stager is the same as asking for free home staging advice.

"A professional home stager can increase the perceived value of a home by between
$10,000 and $70,000," says Gould. "Home stagers deserve to be paid for their
expertise and advice since the home seller stands to make a handsome profit from
their services."

In a fierce race for new clients, too many home stagers agree to visit home sellers
to provide a free estimate for staging their home. This will almost inevitably end
up in "a fast road to burn out and bankruptcy", according to Gould, who teaches home
stagers how to build a profitable staging business. Instead, Gould advises home
stagers build a rapport over the phone with a potential new client, carefully
explaining what home staging is, why it works, and how their expertise can benefit
the home seller.

"It's not necessary to visit a home to know what staging will cost, especially if
the house is furnished," explains Gould. She goes on to say, "Most home sellers are
living in their homes and a stager will be working with what's already there. If the
home stager has any experience at all, they'll know from a telephone interview,
approximately how long it will take and roughly what staging will cost. But they
have to be confident enough to explain it thoroughly to a home seller who has
probably never hired a real estate stager before."

Serious home sellers looking for expert home staging advice should be willing to pay
for a service that will result in a quick sale for top dollar. Home stagers
considering themselves professionals should not be wasting their time and gas
running the roads for free. To help both stagers and sellers understand each other
better, Debra Gould has created the 'Staging Diva Sales Script: How to Avoid the
Free Estimate Trap and Turn Homeowners Into Home Staging Customers in One Phone
Conversation'. This resource enables home stagers to effectively communicate what
they do in that initial phone call. This Staging Diva Sales Script is available at
http://www.stagingdiva.com/homestagingsalesscript.html.

For more information about The Staging Diva, visit her website www.StagingDiva.com
or reach her by phone at 416-691-6615.

About Debra Gould - 'The Staging Diva'
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould
has staged millions of dollars worth of real estate, including seven of her own
homes. She is the president of home staging firm SixElements.com and has trained
over 800 home stagers to start and grow their own businesses through
http://www.StagingDiva.com.

Debra has gained international recognition through features in major media in the US
and Canada including: HGTV, CNN Money, CBC National News, CBS Radio, Global TV, City
TV, The Wall Street Journal, Women's Day, Reader's Digest and more.

Web Site: http://www.stagingdiva.com

Contact Details: Debra Gould, The Staging Diva
Six Elements Inc.
416-691-6615
debra@stagingdiva.com
http://www.stagingdiva.com